When men in their 40s and 50s turn up in the doctor’s office pinching sagging skin on their necks and gesturing feebly toward the lower half of their faces, their cosmetic surgeon knows, even if they don’t, that what they really probably want is a jaw rejuvenation. Very few would actually choose to undergo surgery with downtime and scars.
These men say things like, “I think I’ll do better at the office if my face looks stronger and more distinguished.” According to the American Society of Aesthetic Plastic Surgeons, chin augmentation for men increased only 7 percent from 2000 to 2013. But, jaw makeovers now include minimally invasive procedures like laser skin tightening, ultrasound therapy and fillers, all of which hold huge appeal for those who are super-wary of looking as if they have had work done. This process is now booming amongst men, especially knowledgeable and competitive professionals and businessmen.
Nobody wants to look done or operated on like a ‘Kardashian’ guy! Many men are coming in now for these treatments saying, “It always bothered me, but I didn’t want to do surgery.” The demand for these procedures, especially on Fridays and Saturdays is rapidly increasing at Hawaii Medical Skin Care. This gives men the weekend to let any temporary swelling resolve prior to showing up at the office on Monday with their new, rejuvenated face and ‘granite-jaw’ along with some newfound confidence. Once they receive the positive feedback from coworkers, they often feel like a younger ‘Superman’ version of themselves.
A strong jaw also is a hallmark of chief executives, according to recent research polls. Also studied were photos of the chief executives (women included) from the Top 50 Fortune 500 companies, concluding that 90 percent had prominent chins, a trait found in less than half of the United States population. Worries over weakening jaw lines, thanks to the bone reabsorption that’s part of the aging process, apparently keep men up at night: Statistics show that the bulk of traffic to the related jawline enhancement portions of surgical websites comes between midnight and 2 a.m.
To get a sharp jaw without surgery, possibilities include tightening skin on the neck through Total FX laser procedures, which makes the chin more prominent, and using fillers like Juvederm Voluma and Radiesse to widen the jawline or add projection to the chin. Most such noninvasive procedures take about one or two hours, including numbing time. The cost for fillers starts at about $800 per syringe, with most men requiring two or three. The results of the laser tightening are very longlasting and the fillers can last about two years. Results from fillers are immediate.
Doctors, and potential patients, are also anticipating what they hope will be the FDA’s approval in May 2015 of ATX-101, injections that dissolve chin fat. In the meantime, jawline enhancements are helping patients from Hawaii Medical Skin Care to report, “Now I’m more chiseled, and I’m more defined, I look like an improved version of myself.”